Did you ever wanted to know what could make you special in the competitive landscape? Beyond price or product can you think of how to make the user experience memorable? If customers reach you in cyberspace how can you make their browsing a worthwhile experience? A happy client is the best kind of promotion as the slogan goes.
There is a plethora of one-size-fits-all website packages on the market purporting to do all you need for a pittance. Well, maybe so... but how can you differentiate yourself if your competitors also run the same plain-vanilla website engine?
It will take more than flashy images or a multimedia experience to make your mark. What about if you go beyond the customer expectations?
If you are a retail outlet, free delivery is a sign of good service. You absorb freight charges in your overall costs and clients are relieved that they won't be penalised if they live in such and such postcode.
Taking it one step further - can you integrate your offerings with some calculating module to personalise a profile for each visitor? Mortgage repayments, dieting plans are good candidates. What about an area calculator if you are selling carpet or tiles?
If you are a hotel or a resort what about providing a plan of your facility? As you mouse over each room an image reveals how the place is appointed and if you click further on the window the exact scenery from that room scrolls on the page. Click again to see the rates offered for different days and the availability.
A designer website is what your business deserves and if you have to upgrade your office procedures for the exercise why not. If you consider the expense of getting traffic to your website why not make the most of theopportunity once they get there?
Bruno Deshayes web design
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